Marketplaces aren't slowing down.
Buyers are shopping smarter.
Marketplaces remain one of the strongest growth engines in ecommerce. Our Marketplace Shopping Behavior Report 2026 shows that 37% of consumers still start their online shopping journey on marketplaces.
The opportunity hasn't disappeared. But the rules of buying and, therefore, selling have shifted.
Shoppers don't buy fast or blindly anymore. They compare. They double-check. They hesitate when something feels off.
For marketplace sellers, this shift directly impacts:
-
Visibility across channels
-
Conversion at the product level
-
Profitability under growing price pressure
If you sell on marketplaces, understanding this behavior is no longer optional.
It’s a performance requirement.
Join us on March 5th (10am ET, 4pm CET) for exclusive shopper insights, expert analysis, and real-world cases on what sellers must adapt to stay competitive.
👈 Submit the form to save your seat
What you'll learn
🔍 Where marketplace discovery really starts in 2026
And how marketplaces, social platforms, and AI tools work together in the journey
👀 How shoppers compare before they buy
What they look for across marketplaces and how they evaluate options
🤝 What builds buyer confidence today
Beyond price, discounts, or promotions
🧠 How to reduce hesitation and friction
When shoppers face too many choices or inconsistent information
✨ Where AI fits into the shopping journey (and where it doesn’t)
What sellers should prepare for — and what doesn’t require action yet
❓LIVE Q&A
To ask all your questions
Who shouldn't miss this?
Anyone working strategically on marketplaces, whether you’re a marketplace manager, an ecommerce professional, a business owner, a brand, or a retailer. If you're aiming for a strong, data-driven marketplace strategy, this session is for you!
We promise to deliver:
-
Unique data from consumers in the USA, the UK, France, Germany, and the Netherlands
-
The most up-to-date data on ecommerce shopping behavior in 2026
-
Practical tips you can implement right away.
Speakers:
🎤 Full speaker lineup coming soon
Is your brand ready for the next wave of consumer trends? Don't fall behind—register now!
