Marketplace expansion: How to choose your next channel

Marketplaces differ in reach, risk, and potential. This session helps you choose the marketplace that best fits your goals, category, and customers.

Master the strategy behind marketplace selection and unlock smarter growth.

This on-demand expert session is here to guide your next move. Learn how to evaluate marketplace opportunities like a pro, avoid common expansion mistakes, and discover which factors really matter when choosing your next sales channel.

Packed with strategy, real-world insights, and practical frameworks, this session will help you start scaling smarter.

What you’ll learn:

🧭 Where and when to expand next
Get a clear picture of your options, from global giants to niche and regional players, and when each one makes strategic sense.

📊 How to evaluate fit, risk, and opportunity
Use simple frameworks to compare marketplaces by buyer reach, technical requirements, competitive fit, and brand alignment.

📈 How to prioritize for long-term growth
Uncover what sets high-performing brands apart when it comes to channel expansion, and what to put in place before you scale.

💡 Expert insights
Hear practical advice and lessons learned directly from marketplace leaders.

Who should watch?

This session is for ecommerce and marketplace professionals ready to:

Expand into new markets
Find the right marketplace fit for their category and brand
Make smarter strategic decisions with less guesswork
Discover overlooked platforms and hidden growth potential

Whether you're considering your first expansion or looking to optimize multi-channel growth, this session will give you the clarity and tools you need.