The Macy’s Marketplace playbook: How to launch and grow [Live session]

Find out why Macy's Marketplace is more than apparel, who's actually shopping there, and how to set your brand up for long-term growth on May 28.

Macy's isn't just apparel. Here's who's shopping there and why your brand should be.

Most brands assume Macy's is for fashion and apparel. It's not - or at least, not only. With over 6M daily visits to macys.com and 41.2M active shoppers, Macy's has quietly become a lifestyle destination spanning beauty, home, wellness, and beyond. And 2026 is a particularly significant year to be on it as Macy's celebrates 100 years.

This live session gives you a direct line to the Macy's team. You’ll learn who their customers actually are, what makes the channel different, and how to position your brand for a strong launch.

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🗓️ May 28 | 11am ET · 5pm CEST | Online

What we’ll cover:

🛍️ Beyond apparel: Which categories are actually driving growth on Macy's today, and the opportunity for brands and sellers outside fashion

🎯 The Macy's shopper: Who they are, how they shop, and why they represent incremental reach most brands aren't getting through Amazon or DTC

📣 Why 2026 is the moment: Macy's centennial year means heightened cultural visibility and what that means for brands launching this year

🚀 Visibility and activation: How brands get discovered through editorial, landing pages, and personalization - not just search

📦 Onboarding reality: What the go-live timeline looks like and how to set yourself up for a strong launch from day one

Who this is for

If you've ever wondered whether Macy's is the right channel for your brand, especially if you're outside traditional fashion and apparel, this session will give you a clear answer.

Especially relevant for marketplace managers, ecommerce directors, and brand teams in fashion & apparel, beauty & cosmetics, home & décor, wellness, accessories, and lifestyle categories.