Research report 2024: Insights from top German ecommerce leaders

This research report unpacks the top challenges currently impacting German ecommerce leaders and the innovative solutions they are bringing to the table.

Even in the face of economic uncertainty, German ecommerce continues to grow with many bright new opportunities on the horizon for the taking.


As a result, WBR Insights surveyed 150 ecommerce leaders in Q4 of 2023 from various organisations across the DACH regions. 


The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary.


This playbook unpacks the top challenges currently impacting retailers and the innovative solutions they are bringing to the table. Topics covered include the following:


🔍 Navigating the German ecommerce Landscape: In the ever-changing world of German online retail, businesses face challenges and uncertainties alongside exciting opportunities. The vast potential within the German market highlights the importance for brands to not only embrace cutting-edge technologies but to  also proactively forge strategic partnerships to secure a  competitive advantage. 


📈 Supercharging your Marketplace Strategy: German brands and retailers  are aiming to capitalise on the growing popularity of marketplaces and 
understand how they can best take advantage of the technology 
to optimise their content and storytelling.


🤖 The AI Craze: Redesigning Personalised Shopping with a Human Touch: eCommerce leaders are leveraging artificial intelligence (AI) to streamline in-store experiences, drive personalisation and tailor shopping, based on real-time data. 


🖥️ Harnessing the Power of Social and Strengthening Brand Identity: Social sells, there is no doubt about that. However, with the rise of Instagram and TikTok, it is becoming increasingly difficult for brands to keep up with the latest social trends while also building a unified online brand. 

Ecommerce leaders are looking for innovative technology and new opportunities to generate growth in a difficult market. Download this playbook to find out the innovative solutions they are bringing to the table


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