Merkle Netherlands
Silver Partner

Merkle Netherlands

Moving you forward, moving our communities forward, moving marketing forward.

Merkle is a customer experience transformation business partner to the Fortune 1000. The future of brand loyalty and competitive advantage is the customer experience, and we empower the world’s leading brands to transform their data. We help companies develop a marketplace strategy that integrates seamlessly within their full digital strategy. We bring thought leadership from a D2C point of view, where we specialize in brands that manage several stakeholders within their company.

Services:

    Strategy & Transformation
    Digital Media & Analytics
    CRM & Loyalty
    Websites & Apps
    Brand & Campaigns
    Data, Insights & Technology

Client focus:

Enterprise business
Medium business
Large Dutch Retailers
Languages: Dutch, English, German

Specialization:

    Fashion & Accessories
    Home & Deco
    Cars & Trucks
    Beauty
    Sport & Outdoor
    Consumer electronics
    FMCG
    DIY

Main clients:

    HEMA
    Postcodeloterij
    Leen Bakker
    Ohra
    Beter Bed

Regions:

    Benelux
    Europe
    North America
    South America
    Australia/NZ
    China

Specializations

Marketplace onboarding:

  • Technical integration
  • Marketplace onboarding
  • Brand registry
  • Marketplace strategy
  • Categorization, offer & content mapping
  • Analysis and reporting
  • Repricer and set-up
  • Pricing strategy
  • Marketplace Advertising

Content:

  • Content creation & optimization
  • Content scans
  • Keyword research
  • Competitor research & monitoring
  • Brand pages
  • A+ Content
  • Product listing

Advertising:

  • Media strategy advise
  • Media scan
  • Sponsored product campaigns
  • Campaign optimization

Coaching & training:

  • Content & SEO training
  • Advertising training
  • Marketplaces training

Financial services:

  • World Account - Multi-currency accounts for online sellers