AI is changing commerce faster than ever: from how merchants reach customers to how products are priced, discovered, and fulfilled. But innovation without collaboration can lead to fragmentation.
That’s why ChannelEngine is proud to be a founding member of the Agentic Commerce Alliance (ACA), a global network of AI commerce leaders working together to make the future of intelligent commerce collaborative, innovative, and merchant-first.
What the Agentic Commerce Alliance stands for
The Agentic Commerce Alliance brings together AI-first software companies, researchers, and merchants to shape an open, fair, and empowering future of agentic commerce. At its core, the Alliance is about collaboration, ensuring that AI in commerce evolves in a way that is transparent, interoperable, and beneficial to all.
As part of the ACA, members collaborate on co-innovation projects that aim to:
- Turn innovation into impact – helping merchants translate AI potential into practical growth and measurable results.
- Share expertise and insight – combining strengths across marketplaces, retail, and AI to help brands navigate new technologies with confidence.
- Build trust through collaboration – aligning the industry around shared principles that make AI commerce more accessible and effective for everyone.
ChannelEngine’s role in the Alliance
As a founding member, ChannelEngine brings deep expertise in marketplace integration and global ecommerce enablement. By collaborating with other ACA members, we aim to make AI-powered commerce more practical, connected, and results-driven - ensuring that marketplace sellers can adapt quickly to new technologies, channels, and shopping experiences.
- Defining open protocols for agent-to-agent commerce
- Supporting research into AI-driven product distribution and pricing
- Championing ethical and transparent AI deployment across retail and marketplaces
Jorrit Steinz
Together with partners like Shopware, Klaviyo, Nosto, Pimcore, and Flow Retail, we’re creating a future where merchants can compete and collaborate on a level AI playing field.
Why this collaboration matters
No single company can shape the future of commerce alone. By joining forces through the ACA, we’re helping ensure that the evolution of AI in retail remains open, inclusive, and beneficial for businesses of every size. This collaboration signals a collective step toward a future where AI simplifies complexity, amplifies innovation, and empowers merchants to grow with confidence.
In the coming months, the Alliance will unveil joint research, shared frameworks, and real-world applications that show how AI can make commerce smarter, fairer, and more efficient. At ChannelEngine, we’re excited to be part of this movement — building the bridge between today’s merchants and tomorrow’s intelligent, agentic commerce ecosystem.
👉 Learn more at Agentic Commerce Alliance.
