The golden partnership between ChannelEngine.com and Bol.com became even more reliable and determined. Together, we collaborated on the repricer analysis to look into the sales results before and after using it. The Bol.com research team commented: “Together with ChannelEngine we saw a positive change in getting and keeping the Buy Box position. It shows that the usage of smart tools helps partners to receive a better position on our platform”.
Now more than ever, it is crucial to have a structured pricing strategy in place. With rising pressure and the sheer volume of the competition, the right price grants you a distinct advantage in the sales field.
This article is for those who are still following the old-school routine. Are you relying on manual methods or spreadsheets? Well, then it is time to discover the revenue-boosting magic of the automated repricer. Having product prices automatically adjusted based on numerous factors can have a significant impact on consumer buying decisions. This study has shown clear results about the effects of the automated ChannelEngine repricer on client sales on the Bol.com platform.
With the growing prominence of automatic repricing, online sellers are looking for some proof and numbers. Bol.com, analyzed data from 20 online Dutch sellers to address this demand. Despite the small sample size, there was an effect of the repricer, confirming the assumption.
After using ChannelEngine's repricer:
In Figure 1 below, you can see two lines referring to the percentage of having a Buy Box of the client before using the repricer and after. The difference between these lines is uplift.
To read this figure correctly, refer to this example:
Figure 1. Results of repricer analysis
An e-commerce repricer ensures that you’re competitive and profitable. ChannelEngine.com has multiple options to adjust the price of the product.
Figure 2. ChannelEngine repricer
Price rules can be applied on two levels:
We offer an easy, customer-friendly set-up to deal with price rules. Next time you plan to do it manually, think about saving time with a more sophisticated and intelligent repricing strategy. It might be a fun routine with pretty surprising findings for the next study!
If you are convinced of our repricer’s benefits for your business, book a demo to see how its features work in a real environment. Do not let prices compromise your sales!