Sell on The Bay from your webshop

No more manual actions! ChannelEngine is the perfect interface between The Bay and your own webshop.
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The Bay webshop interface


The Bay is the largest and oldest Canadian department store, rich in heritage and featuring an ever-changing landscape of thoughtful, stylish, exciting, and contemporary brands across categories and price points. The Bay Marketplace is a curated and elevated expansion of assortment, full of new and exciting brands for your customers to shop for all of their lifestyle needs on


Order handling


The orders made on The Bay will automatically be retrieved and appear in the backend of your own webshop. The sales will follow your regular process without any adjustments needed. Integrate your webshop with one of our plugins and start selling your products!


Curated assortment and elevated customer base


The Bay offers a curated assortment of impressive brands on the platform's website. A curated assortment means a better reach and exposure to your customers. The Bay offers a more elevated customer base that cares more about quality/trend vs. price, control over assortment, and pricing within your shop.


Online marketplace for everything you need


The Bay sells products within a broad fashion range from clothes, shoe accessories to home décor. Set smart filters to only sell products from particular brands, with a specific minimum stock, margin, price, or other criteria. With ChannelEngine, your stock and price on The Bay are always up-to-date.


1B$ sales on


5M weekly visitors


Over 1000 sellers across all categories


Ranked the top 6th website in North America


Banner placement available to sellers


Allows vacation mode


Sale of second-hand/and or refurbished items