Sell on The Bay with ChannelEngine

The Bay, formerly known as Hudson's Bay, is Canada's iconic department store, offering a wide range of fashion, beauty, and home products.

The Bay


The Bay is the largest and oldest Canadian department store, rich in heritage and featuring an ever-changing landscape of thoughtful, stylish, exciting, and contemporary brands across categories and price points. The Bay Marketplace is a curated and elevated expansion of assortment, full of new and exciting brands for your customers to shop for all of their lifestyle needs on




Curated assortment and elevated customer base


The Bay offers a curated assortment of impressive brands on the platform's website. A curated assortment means a better reach and exposure to your customers. The Bay offers a more elevated customer base that cares more about quality/trend vs. price, control over assortment, and pricing within your shop.


Online marketplace for everything you need


The Bay sells products within a broad fashion range from clothes, shoe accessories to home décor. Set smart filters to only sell products from particular brands, with a specific minimum stock, margin, price, or other criteria. With ChannelEngine, your stock and price on The Bay are always up-to-date.


1B$ sales on


5M weekly visitors


Over 1000 sellers across all categories


Ranked the top 6th website in North America


Banner placement available to sellers


Allows vacation mode


Sale of second-hand/and or refurbished items

Scale your business on this marketplace with ChannelEngine
Seamless integration
ChannelEngine simplifies integration with a ready-made connection, eliminating complex custom development. 
Centralized multichannel management
Manage your products, inventory, orders, and pricing across multiple channels, including this marketplace, from one central platform. 
Product listing optimization
Automate the creation and optimization of product listings for this channel. Meet its listing requirements and present your products in the most compelling way.
Synced inventory
Inventory synchronization is critical to avoid overselling. ChannelEngine automatically updates your inventory levels across all your integrated sales channels. 
Automated order processing
Automate the order processing from a central location. ChannelEngine manages the order details and routes them to your system(s) for efficient fulfillment.
ChannelEngine is designed to scale your business, allowing you to easily add more products and marketplaces. 
Marketplace expansion pack - CTA image

Planning to launch on a new marketplace?

From research, market fit, business case and implementation - there is a lot to consider - but we've made it easier for you.

Check out our Marketplace Expansion Pack below.