Sell on Rakuten with ChannelEngine

Lyreco is a global distributor of workplace products, offering office supplies, furniture, and technology items.


Rakuten Webshop interface


Join the Rakuten Shopping Mall within 8,500 professional merchants and present your personalized shop to 10 million Club R members. Design your own Rakuten Corner: space entirely dedicated to your products, and offer your clients 3% in Rakuten Points for all your catalog, wholly financed by Rakuten.

Online marketplace with an great range of products

Rakuten sells products ranging from clothing, shoes, and accessories to electronics, office supplies, and toddler and baby items. Set smart filters to only sell products from particular brands, with a specific minimum stock, margin, price, or other criteria. With ChannelEngine, your stock and price on Rakuten are always up-to-date. Do you want to learn more about our Rakuten integration? Check out our marketplace guide!


Available as a mobile app


17 million monthly visitors


10 million members in the Club R


Payments are made every Monday and Thursday weekly; Early payment options are available as well


Second-hand sales possible


Rakuten Ads: boost your visibility with our solution and pay only when customers click on your advert


Rakuten Points: enjoy a community of 10 million Club R members, the most generous loyalty program in France, and offer Rakuten Point discounts more competitively


Rakuten Coupons: offer discount coupons valid only on your ads to gain visibility and increase the average basket value of your buyers



Rakuten E-shop: invite the visitors to discover your universe and personalize the customer journey on our platform


Rakuten Instore: Rakuten is the marketplace in France to offer in-store pick-up to boost digital and physical traffic in French stores

Scale your business on this marketplace with ChannelEngine
Seamless integration
ChannelEngine simplifies integration with a ready-made connection, eliminating complex custom development. 
Centralized multichannel management
Manage your products, inventory, orders, and pricing across multiple channels, including this marketplace, from one central platform. 
Product listing optimization
Automate the creation and optimization of product listings for this channel. Meet its listing requirements and present your products in the most compelling way.
Synced inventory
Inventory synchronization is critical to avoid overselling. ChannelEngine automatically updates your inventory levels across all your integrated sales channels. 
Automated order processing
Automate the order processing from a central location. ChannelEngine manages the order details and routes them to your system(s) for efficient fulfillment.
ChannelEngine is designed to scale your business, allowing you to easily add more products and marketplaces.