Sell ​​on Lazada with ChannelEngine

Lazada operates as a leading online shopping and selling destination in Southeast Asia, featuring a wide range of products.



Founded in 2012, Lazada Group is Southeast Asia's leading e-commerce platform. Lazada connects the region through technology, logistics, and payment capabilities with a presence in six countries. Launched on the Lazada platform in 2013, Lazada Marketplace provides a full suite of services, from secure payment options and customer care support to a vast distribution network and marketing analytics to enable sellers to sell more.

Marketplace with 18 categories


Lazada sells products within a wide range of products across 18 categories, including fast-growing offerings in health & beauty and fashion and home & living, mother & baby, mobile devices, and home appliances. Set smart filters to only sell products from particular brands, with a specific minimum stock, margin, price, or other criteria. With ChannelEngine, your stock and price on Lazada are always up-to-date.

Lazada's LazMall


Launched on the Lazada platform in 2018, LazMall is Southeast Asia's biggest virtual mall connecting shoppers to over 32,000 leading international and local brands as well as over 80% of Forbes' top consumer brands. LazMall also introduced a new personalised portal, LazMall Prestige, featuring an extensive portfolio of eight categories with over 50 premium brands.





150 million monthly average users


145.000 sellers


300 million products


3.000 brands


Fulfillment centers across 17 Southeast Asian cities


Cross-border and last-mile arrangements in each country


Secure and seamless transactions

Scale your business on this marketplace with ChannelEngine
Seamless integration
ChannelEngine simplifies integration with a ready-made connection, eliminating complex custom development. 
Centralized multichannel management
Manage your products, inventory, orders, and pricing across multiple channels, including this marketplace, from one central platform. 
Product listing optimization
Automate the creation and optimization of product listings for this channel. Meet its listing requirements and present your products in the most compelling way.
Synced inventory
Inventory synchronization is critical to avoid overselling. ChannelEngine automatically updates your inventory levels across all your integrated sales channels. 
Automated order processing
Automate the order processing from a central location. ChannelEngine manages the order details and routes them to your system(s) for efficient fulfillment.
ChannelEngine is designed to scale your business, allowing you to easily add more products and marketplaces.