Sell ​​on H&M from your webshop or ERP system

No more manual actions! ChannelEngine is the perfect integration between H&M and your own systems.
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Hennes & Mauritz webshop interface


Founded in 1947, the Swedish multinational clothing-retailer is now extending its physical and online shops with an online marketplace. The move will see the retailer planting sellers’ products both in-store and online. This gives brands maximum exposure to their products and blends the best practices of e-commerce and physical trading.

Order handling


The orders sold on H&M will automatically be retrieved and appear in the back end of your own webshop. The sales will follow your regular process without any adjustments needed. Integrate your webshop with one of our plugins and start selling your products.

Online marketplace for fashion


H&M sells products within a broad fashion range from clothes to shoes, accessories, and home decor. Set smart filters to only sell products from particular brands, with a specific minimum stock, margin, price, or other criteria. With ChannelEngine, your stock and price on H&M are always up-to-date. Do you want to learn more about our H&M integration? Check out our marketplace guide!


52 online markets


5,018 stores


Active in 74 markets


Worldwide sales of 24.3bn USD