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Sell on bol with ChannelEngine

Bol is a leading online marketplace in the Netherlands and Belgium, offering books, gadgets, and more.
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Introducing bol

Bol is the go-to online marketplace in the Netherlands and Belgium. With a wide range of categories including everything from the latest tech gadgets to cozy home decor, bol. opens doors for sellers to reach a diverse crowd eager to shop online. It's the perfect marketplace to get your products in front of millions of customers. Below are just a few product categories available on bol:

Quick facts ⬇️

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Available for sellers in the EU
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Fulfillment possibilities
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Over 13 million customers
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35 million products
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Secondhand sales possible
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Payment in 21 days or get biweekly payouts
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Commission based payment
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Affiliate marketing program available
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Realtime stock information

Key considerations when selling on bol

💻Product listings
Sellers must provide detailed product descriptions, and high-quality images, and adhere to bol’s product listing guidelines. This includes accurate categorization and using the correct EAN (European Article Number) for each product.
📦Shipping and logistics
Sellers have the option to fulfill orders themselves or use bol’s logistics service, Logistics via bol (Lvb). If handling shipping independently, sellers must meet bol’s shipping standards, including delivery times and packaging requirements.
🎧Customer service
Sellers are expected to provide high-quality customer service, responding to customer inquiries and resolving any issues promptly. Bol has specific response time requirements to ensure customer satisfaction.
💲Pricing
Bol works on competitive pricing, including VAT. Sellers must regularly monitor and adjust their pricing to stay competitive within the marketplace. This is where the buy box comes into play - but more on that later.
📈Performance metrics
Bol monitors seller performance based on metrics like order cancellation rate, return rate, and customer feedback. Maintaining high performance is crucial for continued success on the platform.
🧾Legal and tax compliance
Sellers are responsible for ensuring that their business practices comply with local laws and regulations, including tax obligations. This includes GDPR compliance for handling customer data.

What does it take to succeed on bol?

Scale your business on bol with ChannelEngine  

⚙️Seamless integration
ChannelEngine simplifies integration with a ready-made connection, eliminating complex custom development. 
⚙️Centralized multichannel management
Manage your products, inventory, orders, and pricing across multiple channels, including this marketplace, from one central platform. 
⚙️Product listing optimization
Automate the creation and optimization of product listings for this channel. Meet its listing requirements and present your products in the most compelling way.
⚙️Synced inventory
Inventory synchronization is critical to avoid overselling. ChannelEngine automatically updates your inventory levels across all your integrated sales channels. 
⚙️Automated order processing
Automate the order processing from a central location. ChannelEngine manages the order details and routes them to your system(s) for efficient fulfillment.
⚙️Scalability
ChannelEngine is designed to scale your business, allowing you to easily add more products and marketplaces. 
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Scale your business on this marketplace with ChannelEngine
Seamless integration
ChannelEngine simplifies integration with a ready-made connection, eliminating complex custom development. 
Centralized multichannel management
Manage your products, inventory, orders, and pricing across multiple channels, including this marketplace, from one central platform. 
Product listing optimization
Automate the creation and optimization of product listings for this channel. Meet its listing requirements and present your products in the most compelling way.
Synced inventory
Inventory synchronization is critical to avoid overselling. ChannelEngine automatically updates your inventory levels across all your integrated sales channels. 
Automated order processing
Automate the order processing from a central location. ChannelEngine manages the order details and routes them to your system(s) for efficient fulfillment.
Scalability
ChannelEngine is designed to scale your business, allowing you to easily add more products and marketplaces. 
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ChannelEngine x bol

Our comprehensive marketplace guide is your key to fast onboarding on bol. Discover how to set up an account, understand costs, explore channel features, and gain additional insights.

Questions? We've got you covered

Our experts are here to answer any questions about marketplace integrators, guide you through our solution, and give a free demo!

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Mitchell Dröge

Global Manager Channel Partnerships

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Planning to launch on a new marketplace?

From research, market fit, business case and implementation - there is a lot to consider - but we've made it easier for you.

Check out our Marketplace Expansion Pack below.

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