Learn more about melantech GmbH

melantech is a technical commerce studio specializing in headless Shopify for ambitious brands. Their flagship product, melantech core, ships at a fixed price in 6 to 8 weeks - no discovery phase, no surprise invoices, no vendor lock-in on the frontend. They stay on board after go-live through their Success Program, because a good setup is the start, not the finish.

Why choose melantech GmbH?

• Built for brands with complex needs: melantech serves direct-to-consumer brands, hybrid brands with reseller and marketplace channels, and B2B manufacturers with complex product structures and ERP requirements.
• A stack that works together: Storefronts run on React/Next.js, hosted on Vercel, with Payload CMS - a setup that marketing teams actually want to use.
• Proprietary tooling for the gaps Shopify can't fill: The melantech Variant Manager, AI Plugin, and Shopify Connector extend what's possible out of the box.
• ERP-ready integrations: Experienced connecting to SAP, Microsoft Dynamics, and other ERP systems depending on the client stack.
• Direct lines into the right platforms: As a Shopify Select Partner, customer.io Partner, and ChannelEngine Silver Partner, melantech has certified expertise across the platforms their clients run on.

ChannelEngine Integration Overview

By combining ChannelEngine with melantech, hybrid brands get a single source of truth for commerce. melantech core handles the brand-owned storefront: headless, fast, built for content and conversion. ChannelEngine extends that same product catalog to every marketplace and reseller channel the brand sells through - synchronized in real time, with no duplicate data maintenance and no manual exports.

• One backend, every channel: Product data, inventory, and pricing flow from a single backend into every channel, direct and marketplace alike.

• Real-time synchronization: ChannelEngine keeps catalog data consistent across every marketplace channel without manual intervention.

• Reduced operational overhead: Brands that sell direct and through retail partners manage both from one connected setup.

• Consistent brand experience: The brand stays consistent across every channel.

The result: brands that sell direct and through retail partners get one setup to manage both -with product data, inventory, and pricing flowing from a single backend into every channel.