Looking to expand your brand across Europe? Decathlon makes it simple.
With a strong brand presence in 14 European countries and 450M+ annual visitors, Decathlon gives sellers unmatched access to sports and outdoor enthusiasts.
In this on-demand session, Decathlon’s David Schug and ChannelEngine’s Raul Peña will show you how to get started with Decathlon, what to expect, and how other brands are already scaling successfully.
What you'll learn:
🚀 Why Decathlon
Get to know the marketplace built for B2C brand success, with reach across 14 European countries and a loyal, engaged customer base.
🛠️ How to get started
Step-by-step guidance on starting to sell on Decathlon, choosing target markets, and navigating OSS VAT requirements.
📦 Cross-border fulfillment
Understand how sellers manage logistics using a single eurozone account setup.
🏆 Success story
See how a real-life brand expanded from Germany to over 14 markets and earned a shop-in-shop spot in Decathlon’s physical stores.
🔗 ChannelEngine integration support
Learn how ChannelEngine streamlines integration, automates operations, and helps you scale faster with centralized control.
Why Decathlon?
- Reach 14 European markets and 450M+ annual visitors
- Strengthen your brand by selling alongside Europe’s most trusted sports retailer
- Fast, localized onboarding and support from Decathlon’s partner team
- Grow in high-intent categories like Sporting Goods, Outdoor, Apparel, and Mobility
- Built-in alignment with sustainability, circular sales, and inclusive strategies
Speakers
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