Sell ​​on Wayfair from your web shop or ERP system

No more manual actions! ChannelEngine is the perfect integration between Wayfair and your own systems.

Your Systems
- Channel

Wayfair Webshop interface

Wayfair is one of the world's largest ecommerce destinations for home furnishings and décor. Established in 2002 and headquartered in Boston, one single website turned into a homeware marketplace counting 19+ Million customers by now. Enabling a proactive business approach, Wayfair is innovating every day to create the ultimate home goods shopping experience.

Product and order management

The orders that are sold on Wayfair will automatically be retrieved and appear in the backend of your own webshop. The sales that are made will follow your regular process without any adjustments needed. Integrate your webshop with one of our free plugins and start selling your products!

The wholesale cost model

Wayfair doesn't take a percentage of their partners’ sales like other traditional e-commerce retailers. The platform operates with the wholesale cost model, meaning partners get paid the wholesale cost of their items, and Wayfair sets the retail price.

Online marketplace for home products

Wayfair sells products within a broad range of home & garden goods as well as toys and pet accessories. Set smart filters to only sell products from particular brands, with a specific minimum stock, margin, price, or other criteria. With ChannelEngine, your stock and price on Wayfair are always up-to-date. Do you want to learn more about our Wayfair integration? Check out our marketplace guide!

Operations throughout North America and Europe

5000 brands of furniture, lighting, cookware, and more

More than 18 million items

Five distinct brands -, AllModern, Birch Lane, Joss & Main, and Perigold

$8 Billion in Sales in the last 12 months (growing 40% every year)

35+ Million Orders per year

$775 million in ad spend in 2018 and promotions like Way Day

Part of a $600 billion total addressable market

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