Sell on wayfair
Wayfair Shopify integration made easy with ChannelEngine

Shopify Wayfair marketplace integration for sellers

Looking to expand your Shopify store's products to Wayfair's online marketplace? Check out what to consider and why using integration software like ChannelEngine brings you major benefits.

Reach a massive audience

Wayfair is one of the biggest online platforms for home goods, giving your products exposure to millions of customers looking for furniture, décor, and more. With Shopify and Wayfair connected, you can grow your reach and boost sales by tapping into this large marketplace.

Centralized management

Tired of jumping between platforms? With ChannelEngine, you can manage your Shopify store and Wayfair operations from one dashboard. Handle product offers, stock availability, orders, and shipments in a centralized way, so you spend less time managing and more time selling.

Why choose ChannelEngine for Shopify Wayfair integration?

11+ million

products sold constantly
via ChannelEngine

10K

brands sold
using ChannelEngine

1300+

marketplaces and online sales channels

195

countries covered by ChannelEngine

How we simplify this integration

Quick and simple setup

We make connecting your Shopify store to Wayfair straightforward. Our platform guides you through connecting Shopify to Wayfair, from setting up product offers to managing stock availability and orders. You can get started quickly without a complex technical setup.

Real-time updates

Keeping your product offers and stock availability aligned between Shopify and Wayfair does not have to be a manual task. ChannelEngine helps you manage updates centrally, ensuring your listings remain accurate on Wayfair.

Wayfair-compliant listings

Wayfair has specific listing requirements, and meeting them is essential for successful selling. ChannelEngine supports you in preparing product offers that align with Wayfair’s guidelines, helping ensure your listings are compliant and ready for shoppers.

Efficient order and shipment handling

Orders placed on Wayfair are imported into ChannelEngine, allowing you to process them efficiently and manage shipments from a single environment. This helps you keep fulfillment organized and maintain a smooth post order flow.

4 steps to connect your Shopify store to Wayfair

1. Create a ChannelEngine account

Request a demo

2. Connect Shopify as a Private App

On Shopify, create a new app under App > Develop Apps.

Enter the App name (e.g., ChannelEngine) and configure the Admin API score.

Shopify merchant connector guide

3. Add Wayfair as a Sales Channel

On ChannelEngine, go to Dashboard > +Add. Select Wayfair and fill in the required setup credentials. Wayfair should then appear as a channel on your dashboard.

Wayfair integration guide

4. Verify and go live

Once everything is synced, check your products under Listed Products. When all systems are green, you’re ready to go live and start selling on Wayfair.

Frequently Asked Questions (FAQs)

For support questions, please go straight to our help center!

How does integrating Shopify with Wayfair through ChannelEngine benefit my business?

By integrating Shopify with Wayfair using ChannelEngine, ...

By integrating Shopify with Wayfair using ChannelEngine, you can manage key marketplace operations from one central platform. ChannelEngine helps you manage product offers, stock availability, orders, and shipments, reducing manual work and simplifying daily operations. This allows you to reach Wayfair’s audience while keeping your processes organized and efficient.
Can I use my existing Shopify product listings on Wayfair?

ChannelEngine helps you prepare and manage product offers ...

ChannelEngine helps you prepare and manage product offers for Wayfair based on your Shopify setup. While Wayfair has specific listing requirements, ChannelEngine supports you in aligning your offers with these guidelines, helping ensure your listings are compliant and ready to go live.
Will orders from Wayfair show up in my Shopify store?

Orders from Wayfair are imported into ChannelEngine, where ...

Orders from Wayfair are imported into ChannelEngine, where you can manage order processing and shipments from a single environment. This helps you keep fulfillment organized and maintain a smooth order flow across platforms.

Request a free demo

We'll talk you through our platform and show you how it works from start to finish!

What can you expect?

Personalized strategies tailored to your brand goals.
Guidance for marketplace selection, integration, cross-border opportunities, and efficient order fulfillment.
Our ecommerce experts will help you thrive in competitive marketplace landscapes.

Shopify Wayfair marketplace integration for sellers

Shopify Wayfair marketplace integration for sellers

Why integrate Shopify with Wayfair?

Why choose ChannelEngine for Shopify Wayfair integration?

Ready for the next step?

Frequently Asked Questions (FAQs)

Request a free demo

What can you expect?