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Take control of your product data across marketplaces, systems, and partners

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Shape, organize, and deliver product information your way

Manage product data faster — with smart rules, custom feeds, and fewer manual edits.

Advanced rules: Control your product feeds on the way in  

Automatically optimize product data before it reaches ChannelEngine.
A few practical examples:
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Apply one rule across all channels, ideal for quick changes like increasing shipping times during holiday periods.
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Adjust fields to marketplace specific requirements (e.g. split “30CM” into “Size: 30” and “Unit of measurement: CM”).
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Generate missing product categories when they're not provided in the original feed.
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Add a missing field like "country of origin" for all channels.

The result? No more repetitive edits. 

Stop fixing the same issues over and over.
No more bad imports. Just smart, tailored product data — set once, working everywhere!

Schedule a 30-min consultation
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Custom Feed Builder: Build any feed, for any need 

Create and deliver tailored product feeds however and wherever you need.
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Perfect for:

Distributing

product data to partners, distributors, or resellers

Creating

feeds for 1P, niche, or custom sales channels

Extracting

data for reporting, dashboards, or BI tools

Formatting

product data for clarity, context, or compliance

Stop relying on third-party feed tools

Build and deliver fully customized product feeds directly from ChannelEngine. Launch new channels faster. Support internal teams and partners easily. No extra platforms, just feeds tailored exactly to your needs.

Schedule a 30-min consultation

One platform, full flexibility 

Import, adapt, and export with ease.
Advanced Rules and the Custom Feed Builder give you the power to:
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Clean and tailor product data before it hits your system
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Customize exports for any channel, partner, or tool
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Eliminate repetitive manual work
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Maintain consistency across systems and channels
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Meet the format, structure, and compliance standards of any channel

Stop struggling, start winning

The bigger your ecommerce ecosystem gets, the messier product data becomes.

ChannelEngine helps you bring order to chaos, automating the frustrating parts and keeping your business moving fast.

Plan a demo
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Zoe Kruize

Marketplace Specialist

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