-
Home
-
All marketplaces
- Walmart
Sell on Walmart with ChannelEngine


Introducing Walmart
Introducing Walmart

Walmart offers products across dozens of categories, from fashion to electronics and more.
In 2009, Walmart opened its platform to third-party sellers, complementing its existing offerings. Extending beyond their brick-and-mortar stores, Walmart Marketplace includes thousands of sellers and continues to grow. While Amazon and eBay are popular places to sell products online, Walmart Marketplace has emerged as another great option for reaching more customers.
ChannelEngine empowers sellers to maximize their potential on Walmart Marketplace, integrating with Walmart US, Walmart Canada, Walmart Mexico and Walmart Chile. Our integration with Walmart Fulfillment Services (WFS) streamlines fulfillment through one of the world’s largest supply chains. ChannelEngine also supports Item Spec 5.0 to optimize your Walmart listings.
Quick facts
Why sell on Walmart?

- Huge, Loyal Customer Base: Walmart is one of the largest retailers globally, with millions of online visitors, offering significant exposure.
- Trust and Credibility: Walmart's brand is well-known and trusted. Being associated with such a reputable name can enhance the credibility of your products.
- Competitive Fees: Walmart Marketplace typically has lower fees compared to some other major online marketplaces, which can result in higher profit margins.
- Marketing and Advertising Tools: Sellers have access to various marketing tools and programs that can help boost product visibility and drive sales.
- Less Competition: With fewer sellers than on major channels like Amazon, Walmart Marketplace offers a better chance for your products to stand out.
👉 Learn how to boost your product visibility and win more sales by following Walmart’s official guide to winning the Buy Box.
Integration with Walmart Fulfillment Services

Walmart Fulfillment Services (WFS) streamlines operations using Walmart's extensive logistics network. WFS manages the entire order fulfillment process, including picking, packing, shipping, delivery, customer support, and returns.
Integrate with WFS through ChannelEngine and take advantage of the following benefits:
Utilize Walmart's fulfillment centers for quick and reliable shipping, boosting customer satisfaction and sales.
Benefit from competitive fulfillment fees, often lower than other third-party providers.
Supporting Walmart’s Latest Taxonomy Scheme: Item Spec 5.0

Standing out on Walmart Marketplace is crucial. Item Spec 5.0 is Walmart’s latest guide for setting up product listings, ensuring your products are accurately presented across their platform.
ChannelEngine provides the right tools and support to help you comply with Item Spec 5.0 effectively. Key features of Walmart's latest taxonomy scheme:
Check out our latest marketplaces 🚀
Check out our latest marketplaces 🚀

Planning to launch on a new marketplace?
From research, market fit, business case and implementation - there is a lot to consider - but we've made it easier for you.
Check out our Marketplace Expansion Pack below.
Questions? We've got you covered
Our experts are ready to answer any questions and guide you through the process of selling on Walmart Marketplace.

Mitchell Dröge
Global Manager Channel Partnerships