Maxeda is the largest DIY retailer in the Benelux with the formulas Brico and Brico Plan it in Belgium. The platform’s mission is to be the DIY search engine where customers find all they look for in home improvement and gardening.
The orders made on Brico are retrieved automatically and appear in the back end of your own webshop. The handling of all sales then follows your normal process, without needing any adjustments. Integrate your webshop with one of our plugins and start selling your products!
With a combination of store networks with approximately 340 stores and more than 40yrs experience in DIY, Maxeda has built a strong online proposition. The well-developed and trusted platform Brico.be has brought in significant brand recognition, which resulted in a large & growing community in the loyalty program.
Brico sells products within a broad DIY range from Garden, Sanitary, Paint, and Flooring, to Technical and Decorations. Set smart filters to only sell products from particular brands, with a specific minimum stock, margin, price, or other criteria. With ChannelEngine, your stock and price on Brico are always up-to-date.
130 million visitors yearly
1.7Mio loyal Brico members
80.000 items available.
Available as a mobile app
Offers sponsored listings and banner placements for sellers
Vacation mode available