Newcraft
Gold Partner

Newcraft

Change to accelerate digital growth and master the capabilities of the future.

Newcraft is a data-first digital acceleration consultancy specializing in commerce. We combine transformation strategy at C-level with digital capabilities at the operational level to deliver concrete results to corporate (blue chip) organizations. Newcraft is part of Wunderman Thompson Commerce & Technology (WPP), which gives us access to an extensive international network and every expertise.

Services:

    Strategy
    Data science
    Digital growth
    Digital marketing (all channels)
    Creative, Technology, and Capability development
    Omni-Channel Commerce Management

Client focus:

Medium business
Enterprise business

Specialization:

    in various sectors/ industries

Main clients:

    Ahold Delhaize (Albert Heijn, Gall & Gall, Etos, Delhaize)
    Aegon
    Beter Bed
    Douwe Egberts
    Maxeda (Praxis & Brico)

Regions:

    Worldwide

Specializations

Marketplace onboarding:

  • Technical integration
  • Marketplace onboarding
  • Brand registry
  • Marketplace strategy
  • Categorization, offer & content mapping
  • Assortment Management (stock, pricing, promotions)
  • Analysis and reporting
  • Repricer and set-up
  • Pricing strategy
  • Marketing strategy

Content:

  • Content creation & optimization
  • Content scans
  • Keyword research
  • Competitor research & monitoring
  • Review & rating analysis
  • Brand pages
  • Translation
  • A+ Content
  • Product listing

Advertising:

  • Media strategy advise
  • Media scan
  • Sponsored product campaigns
  • Campaign optimization

Coaching & training:

  • Content & SEO training
  • Advertising training
  • Marketplaces training

Financial services:

  • World Account - Multi-currency accounts for online sellers
  • Customer Support
  • Merchant of record services

Fulfillment:

  • 3PI, FBA, LVB, FBC
  • Stock locations
  • Order picking
  • Delivery/returns