Marketplaces have become the backbone of ecommerce growth. But for sellers, success now depends on more than just being present - it’s about managing complexity at scale, staying competitive on price and visibility, and finding the right balance between expansion and efficiency.

In the Marketplace Seller Trends Report 2025, we go beyond the numbers to show how brands, retailers, and resellers are:

• Expanding their footprint while adapting to regional differences in marketplace dominance and consumer behavior.
  
  
• Tackling operational complexity, from data accuracy and listing errors to the sheer drain of manual processes.
  
  
• Rethinking technology and partnerships, with most sellers calling automation critical but many still relying on outdated tools.
  
  
• Looking to the future, with AI, new sales models, and cross-border strategies already reshaping seller priorities.