ChannelEngine's expertise and support have enabled Light & Living, a Dutch home label, to expand its online reach significantly.
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Results summary:
ChannelEngine's expertise and support have enabled Light & Living, a Dutch home label, to expand its online reach significantly. They can transfer product data across multiple marketplaces and ensure automatic updates. This expansion has led to substantial growth for Light & Living nationally and internationally. They have also joined forces with Light & Living, a wholesale company specializing in lighting and home decorations. It is crucial for Light & Living to be visible on platforms like Bol and Amazon to enhance brand awareness and benefit retail customers. With ChannelEngine's assistance, Light & Living has expanded to 10 channels in 5 European countries. The acquisition of Parlane International Ltd and plans to enter the American market further fuel their growth.
Company Overview
Dutch home label is a home furnishings webshop and has been offering a wide selection of lighting, home accessories, and furniture from the Dutch leading brand Light & Living since 2017.
The Situation
After a successful launch of the webshop in 2017,Dutch home labelwas ready to take the next step and strengthen its position in the Netherlands. The biggest growth opportunities of the young company were in marketplaces, such as Bol.com in the Netherlands. "Our ambition next to that was to gain a foothold in Germany. However, the technology was missing, and we looked for an integrator to manage and facilitate our data feed," said Marnix Vlug, owner of Dutch home label.
The solution
"We found a solution close by home in Leiden with ChannelEngine," Marnix explains. "With a simple plugin, our WooCommerce backend was connected with ChannelEngine, pushing our product offers to the marketplaces - Bol.com at first, followed soon enough by other marketplaces - and very quickly orders our way." Not everything was automated from the beginning, though ChannelEngine has shown some rapid product development in the last 2 years. "At first some manual work still had to be done on the side of the marketplaces, to update product data and images," he elaborates, "but nowadays we only need to create the correct mapping in ChannelEngine to update our product data on the marketplaces automatically."
