Otto’s core business is retail: More than 74 percent of all revenues in this segment are generated through the Group's approximately 100 online stores worldwide, making Otto one of the world's largest online retailers in the consumer business and the largest online retailer of fashion and lifestyle products for end consumers in Europe.
The orders sold on Otto will automatically be retrieved and will appear in the back end of your own webshop. The sales will follow your regular process without any adjustments needed. Integrate your webshop with one of our free plugins and start selling your products!
Otto offers products within a broad item palette in over 15 product categories, including fashion and multimedia, and furniture. Set smart filters to only sell products from particular brands, with a specific minimum stock, margin, price, or other criteria. With ChannelEngine, your stock and price on Otto are always up-to-date.
Over 3 million articles
Over 400 partners
Over 6.800 brands
7,5 million active customers
Up to 10 orders per second
Ca. 1,6 million qualified visits on otto.de per day
Over 70% of visits via mobile devices
Turnover of 3.5 billion euros in 2019/20