Sell ​​on OTTO from your web shop or ERP system

No more manual actions! ChannelEngine is the perfect integration between OTTO and your own systems.

Your store

Product Feeds
- Channel

Otto Webshop interface

Otto’s core business is retail: More than 74 percent of all revenues in this segment are generated through the Group's approximately 100 online stores worldwide, making Otto one of the world's largest online retailers in the consumer business and the largest online retailer of fashion and lifestyle products for end consumers in Europe.

Order handling

The orders sold on Otto will automatically be retrieved and will appear in the back end of your own webshop. The sales will follow your regular process without any adjustments needed. Integrate your webshop with one of our free plugins and start selling your products!

Online marketplace for everything you need

Otto offers products within a broad item palette in over 15 product categories, including fashion and multimedia, and furniture. Set smart filters to only sell products from particular brands, with a specific minimum stock, margin, price, or other criteria. With ChannelEngine, your stock and price on Otto are always up-to-date.

Over 3 million articles

Over 400 partners

Over 6.800 brands

7,5 million active customers

Up to 10 orders per second

Ca. 1,6 million qualified visits on per day

Over 70% of visits via mobile devices

Turnover of 3.5 billion euros in 2019/20