Buy on Google allows merchants to sell their products directly with Google, across its all online ad surfaces (i.a. Google Search, Google Express, or Google Assistant) in the US, and Shopping.google.fr and Google Assistant in France. Since its launch in March 2018, Buy on Google has been growing in popularity, both in terms of the number of retailers participating in the program and online consumers taking the new purchase path.
The orders sold on Buy on Google will automatically be retrieved and will appear in the back end of your own webshop. The sales will follow your regular process without any adjustments needed. Integrate your webshop with one of our free plugins and start selling your products!
The most significant advantage of using the program is probably the cost-per-sale model, which means you only need to pay when a customer completes a purchase. Those currently using more traditional costing models of cost-per-click (CPC) or cost-per-impression (CPM) could see the advantage of not paying for a click, which never leads to sales.
Opting in to the program allows your shopping ads to show up during a customer’s purchase journey across multiple devices and platforms using the universal cart. Set smart filters to only sell products from particular brands, with a specific minimum stock, margin, price, or other criteria. With ChannelEngine, your stock and price on Buy on Google are always up-to-date.
Appearing across multiple platforms (Google Express, Search, and Assistant)
Exposure at the right place, at the right time to the right people
Featuring your ads on some of the top spots alongside other brands that shoppers are familiar with
Retailers can link customer loyalty accounts
Depending on the category, the commission ranges between 5% and 15% - averaging 12% commission