In online retail, prices and availability can change constantly. Thus, automated repricing and competition monitoring are essential. As a seller with several products in your catalogue, you choose to sell on marketplaces to increase your customers. It is impossible to adjust to competing prices by hand or by using software that doesn't constantly monitor your competitors' prices in combination with their stock availability, seller rating, and delivery speed.Competing on prices is not about being 1 cent cheaper than the others. On marketplaces, it's important to win the ''buybox''. Being the seller that wins the buybox gets 70 to 80% of the sales for that product on that marketplace.
Our bol.com repricing engine automatically monitors your competition on each product you have listed. It provides full insights of all price changes of your competitor available for you in your ChannelEngine account.
Getting the buybox
Our algorithms can be set to target buybox while trying to maximize your profits. Seems weird, but it's true.
The winner of the buybox on the bol.com marketplace is based on multiple factors:
1. Who delivers the product fastest?
2. Seller performance:
Do you consistently do what you promise and deliver in time?
How often do you have to cancel an order because your stock levels are incorrect?
How efficient are you in responding to support emails?
How happy are your customers: what is your review rating on bol.com?
What is your current price?
Our pricing engine can specifically set to lower the price until you have the buybox. Other can have lower prices but when your seller rank is high you don't need to go lower.
As soon as competition runs out of stock, our repricer notices and adjusts your price up again, based on your settings, making sure you get the maximum gain from the scarcity.
Our repricers consists of many options and is by no means a black box. You can see the calculation steps for each product, run the repricer in preview mode and see what would happen. You can even use it to just monitor your competition and decide who you want to compete with and who to exclude amongst other advanced settings.
Our repricer is available for all ChannelEngine customers at no extra cost for an unlimited number of products as part of our total solution to make you sell more.
Ready to start winning on marketplaces?